VIDEO: [RT News] Facebook under criticism for using third parties to mark fake news [Dec. 16, 2016[.
Snopes, a company well-known for debunking online myths, said Friday it’s ending a partnership it began with Facebook in December 2016 after the presidential election highlighted that the social network could be exploited by bad actors, such as Russia, to disseminate false information. Facebook’s technology flagged potentially false stories to fact-checking partners such as Snopes, who were then paid to provide a rating of the story’s accuracy. Facebook said it used those ratings to demote false stories in News Feed, and to notify users trying to share inaccurate information that stories had been disputed.
It was no longer practical for Snopes to participate in the partnership, Snopes Vice President of Operations Vinny Green told me, because having such a high-profile deal with one company prevented Snopes from doing fact-checking work around the rest of the Internet. He said Facebook needed to create better digital tools for fact-checking posts — and that the largely manual process was too labor-intensive. There were also unanticipated public relations costs associated with the partnership, he said.
“As a small mom-and-pop organization, we are taking on an extreme burden that is disproportionate to the other individual in this partnership,” said Green, noting his views of the relationship with Facebook were not reflective of all Snopes employees.
Snopes’s departure shows how difficult it is for third-party organizations to bear the weight associated with fact-checking the avalanche of stories on Facebook. Its criticisms of the social network’s cumbersome fact-checking process could increase lawmakers’ scrutiny of the investments Facebook itself is making in combating disinformation — especially as the 2020 election approaches and Democrats promise security will be a top priority.
This article continues at [Washington Post] The Technology 202: Facebook is having trouble keeping its fact-checking partners