MovieGuide proves Hollywood's credo that 'sex sells' is bunk by analyzing box office data

MovieGuide proves Hollywood’s credo that ‘sex sells’ is bunk by analyzing box office data

The Culture

Contrary to popular opinion, the facts show that sex does not really sell.

A recent annual study of the top movies released in the United States and Canada shows that American moviegoers reject movies with scenes of explicit sex and sexual nudity in them.

Dr. Ted Baehr, founder and publisher of Movieguide®:  The Family Guide to Movies and Entertainment, released the following tables comparing movies with no sexual content and no sexual nudity to movies with some or heavy amounts of depicted sex and explicit nudity:

Content 2017 Avg. B.O.
No sexual content $46.39 million
Some depicted sex $15.95 million
Heavy depicted sex $17.95 million

 

Content Total 2017 B.O.
No sexual content $3.85 billion
Some depicted sex $1.15 billion
Heavy depicted sex $0.22 billion

 

Content 2017 Avg. B.O.
No sexual nudity $42.10 million
Some sexual nudity $24.07 million
Extreme sexual nudity $21.33 million

 

Content Total 2017 B.O.
No sexual nudity $8.29 billion
Some sexual nudity $1.42 billion
Extreme sexual nudity $0.38 billion

This article continues at [MovieGuide.org] Sex Does Not Sell!

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